Custom landing pages allow dealers to showcase specific models or specials pages.
Custom landing pages meet multiple goals at once. That’s what makes them such a valuable tool for dealers. Every website needs regular updating with original content.. You can use landing pages to match SEO and PPC purposes. Carefully chosen keywords can be tied to the latest search terms. Furthermore, since this content changes often, landing pages are the perfect way to alert consumers to special promotions. These pages may be used to:
Targeting the Right Audience
Dealerships can use custom landing pages to reach different audiences. When a customer arrives on the regular website, they see it all: the tiny compact, the enormous SUV, the workhorse pickup, and everything in between. Custom model landing pages are different. These are tied to specific search terms. This allows it to target the feature product to the right consumer. In doing that, it is more likely to get results.
Here are just a few examples:
Making Custom Pages Effective
Of course, you don’t want these custom pages just for show. The purpose goes much deeper. In many instances, the page is linked to targeted search terms for SEO purposes. In other instances, it is the landing page for pay-per-click ads. Either way it is vital to get it right. You want to hold the viewer, keeping him or her interested. Most of all, you want to prompt them to contact the dealership. Since the visit may be after hours, you include internal links to quick, voluntary request forms. Of course, you want your phone number to be front and center. A call to action is essential.